I'm glad to be back to share with you some great news, heh. :)
It's been awhile since the last time I mentioned about launching a physical business - the last of which was supposed to be 'BreadFast' - a fast-food healthy sandwich business idea that Victor and I was supposed to be trying to run at my school - Ngee Ann Polytechnic. However, due to capital & financial restrains, certain food hygiene & legal restrictions, and tough competition faced against Campus Deli (Owned by Four Leaves Bakery)
Despite the suggestions from the current entrepreneur-connect manager for us to do some market-testing by first working out a system with the school canteen operator owners to try selling our sandwiches in the canteen for a start, we were unable to come together in conclusion for a good package/marketing plan that would suit the student market population of Ngee Ann Polytechnic.
Basically, we would have lost out to Campus Deli in terms to Economies of Scale in bulk-buying, etc and at the same time if we were to use differentiated marketing and sell Gourmet Healthy sandwiches, we would face difficulties and issues in product pricing, promotion in regards to the related demographics of the student population.
For example, people might like our sandwiches cause they're so damn good but because they cost $3.50-4.50, they probably would not want to eat it every other day but maybe only once-twice a week? That was too much risk for us to handle - the insufficient market share and demand, I thought. Furthermore, selling gourmet sandwiches would mean that it would be rather essential for us to create good brand identity/ a great shop layout which would mean a lot of added capital investment with physical infrastructure, etc!
HERE COMES THE DONUTS!!!!!!!
with courtesy to Stomp.com.sg
But O' sweet bloody genius!
Whoever thought that Sebastian(my other partner) would actually have came up with a totally brilliant new idea! And for that I'm sorry to say but at the moment, I can't share with you right now cause I'm afraid you would steal it from us! Heh ;)
But basically all I can say for now is that we will be coming up with a totally new, unique, funky, viral and distinctively cool concept of selling our DONUTS at Ngee Ann Poly!
We'ld be working alongside Smiling Orchid Bakery Singapore which is one of the largest, and reliable catering & bakery companies in Singapore.
Have you ever seen those crazy 3-4 hour queues at The Donut Factory, located at the basement of Raffles Place, City Hall?
You'ld understand how crazy and viral Donuts are, in Singapore at least, right now. :)
If you have any interesting ideas/comments to share about baking-or starting up a similar baking business or have any further enquiries and questions, do drop me an email at punkninja@gmail.com.
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CHEERS
Paul
